If you are targeting families with young children, you'll be looking at destinations that will be fun for all ages and not take too big a bite out of the household budget.
You want to match the feel of your brochure to the destination you're promoting. Write descriptive copy When it comes to the text, or copy, of your travel brochure, being descriptive is key. This is actually a pretty great brochure that will appeal to a very specific group of people.
The more you know about the kind of travelers you want to attract, the better you can craft the overall design, images and vocabulary to appeal to them. Also, if you're interested in reading a more comprehensive guide to finding the right colors, check out this handy post by the folks at Quicksprout.
As travelers often collect brochures and other literature when planning a holiday, brochures can be very effective marketing tools. If you are located in a place that is difficult to get to, include comprehensive directions. To illustrate this point, let's compare two bits of copy describing the city of San Francisco: A.
San Francisco has so much to offer. It's also useful to have a photo editing software program such as Roxio Photo Suite so that you can crop the images as well as pump up the color.
Visit San Francisco today!