How to write a 30 second radio commercial

Some companies specially order toll-free numbers that can be given as phrases, such as End-Pain. Not all the answers will be eloquent, but hearing real people say good things is the best endorsement you can have.

The details of the commercial should highlight the important facts about the subject. For example, juxtaposing the inconvenience of a dead mobile phone battery with a portable charger as the solution will resonate with listeners that experience that problem.

how to write a radio promo

It takes a plausible, brief plot and an announcer who understands the drama of the situation. Then, make sure you write your script to that same audience. If you only test one, go with a For example, if you're selling tax-deferred mutual funds for retirement, don't just read a list of features.

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It isn't called "theater of the mind" for nothing! The best writers are those who have both hands-on broadcast experience and a firm understanding of direct response. For example, if the product in the ad is called Red Widget, having redwidget. Force a response with a time limit. And you know you can stay here for as long as you like, because for the very first time there's no work waiting for you back home.

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What to Say for a Second Radio Advertising Spot